Over the past few days we haven't had a lot of case studies at HBS, so Brad and I decided to take a break from paper-writing to turn our attention to a business mystery: How did Justin Bieber happen?
Here's what we know about Justin "J-Biebz" Bieber:
- He is from Canada
- He is sixteen
- He was "discovered" on YouTube
- He likes to tweet (and 1.8million people like his tweets)
But is his fame sustainable? To explore this question, Brad and I offer you a Bieber's Five Forces analysis.
Let's crowd source this one -- go ahead and add your analysis + any suggestions to the Google Doc and we'll see if we can crack the case.