Monday, April 12, 2010

Caren and Brad Explain Bieber's Five Forces

Over the past few days we haven't had a lot of case studies at HBS, so Brad and I decided to take a break from paper-writing to turn our attention to a business mystery: How did Justin Bieber happen?

Here's what we know about Justin "J-Biebz" Bieber:

- He is from Canada
- He is sixteen
- He was "discovered" on YouTube
- He likes to tweet (and 1.8million people like his tweets)

But is his fame sustainable? To explore this question, Brad and I offer you a Bieber's Five Forces analysis.

Let's crowd source this one -- go ahead and add your analysis + any suggestions to the Google Doc and we'll see if we can crack the case.

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