I was listening to the radio the other day and learned that the city has a new slogan -- "Atlanta: Every Day is Opening Day." The cost of this new branding effort? $4.5 million... that includes a theme song from R&B producer Dallas Austin, called "The ATL"... a website promoting tourism too, obviously named www.brandatlanta.com.
$4.5 million? Seriously? I could have come up with something much better if they'd paid me with a few beers. But then we wouldn't have a new ringtone for "The ATL," and that's certainly important for tourism.