2010 Indie Music Trends: Cats, Beaches, a Venn Diagram and a Playlist

Every year there seems to be one or two prevailing trends in the world of indie music naming and branding. It was my (assumed) job at Paste to document this all for an audience of hipsters who cared to argue about such things at the end of the year. Back then I discovered that...

• 2007 was the Year of the Deer/Dear bands (Deerhunter, Deer Tick, Loney Dear)
• 2008 brought the Year of the Bear bands (Care Bears on Fire, Grizzly Bear, Panda Bear)

As we look back on 2010, I'm ready to declare that it was "The Year of the Cat and the Beach (a Little Bit of Each)." Too bad Dr Seuss isn't around to write about this one for me.

Take a look at all the album art that featured furry felines, including releases by Best Coast, The Klaxons, MGMT and Two Door Cinema Club.

But there were just as many surf-and-sand-loving bands to be had, so let's venn diagram this and figure out who the real winner was in 2010.

Four magic bands in the center of the venn diagram?! Amazing!

That's because MGMT gave us...

• Cat-shaped-wave on the album art

The Klaxons offered...

• Cat album art
• An album called "Surfing the Void"

Best Coast provided...

• Cat (sitting on an ocean) album art
• A nearly beachy name

But the real winner is Wavves, with its...

• Cat (wearing a gold chain!) album art
• Surf-and-sand band name (with superfluous 'v'!)
• A song called "King of the Beach"

Well done, Wavves. The trinity of 2010 indie music branding.

Here's a playlist of all the bands. They are talented folks. Buy their music, please (... but maybe not the whole MGMT album... that was disappointing).

Caren Explains the Droid 2

I count myself among the 5% of women ages 25-39 who would choose an Android device over other smart phones. In fact, as of today I am on my second Android device. (You don't scare me, evil Android eye!)

I've only had it for a few hours, but I can see already that Droid 2 addresses some of the concerns I had with the first Motorola DROID after I bought last December.

Most notably it offers worldwide CDMA/GSM support which means I can now use it in London. Gone are the days of toggling between a GSM-supported Verizon phone (so I could receive calls to my US number), my DROID (so I could retrieve contacts) and a British-issued mobile phone (so I could make calls in London). Rejoice, rejoice!

Also, this Droid 2 has an immediate route to file management. I found it impossible to locate files once I had downloaded them to the DROID. Now you can easily see both local files and shared files from the application menu.

One cool innovation on Droid 2 is the ability to switch between multiple profiles. The default suggestions for profiles are "Home," "Work" and "Weekend." As someone who has a bad habit of reading work-related emails and messages while off-the-clock, I can really make good use of this feature. Being able to hide work-related accounts, applications and widgets in one swish of the finger is a welcomed feature.

It is also interesting to see which apps were pre-installed on the Droid 2. Blockbuster and "Need for Speed" apps are new to the menu, though they earlier appeared as "junkware" on the Motorola X, while non-standard/non-Google applications like Skype and Amazon mp3 return on this iteration.

There are also a lot more pre-populated desktop screens on Droid 2. While some -- like a desktop screen for quick-dial contacts -- are helpful, others (namely the news widgets) remind me of Windows Vista features I disliked.

So far so good, but there is one significant UX improvement I hope this Droid 2 will offer: a less-sensitive interface and/or smarter screen- locks during phone calls so I don't hang-up on as many people accidentally....because that's just rude.

Texts, Teens and a Tale of Two Twitters: a Second-Go at Group Messaging

In March 2008 the Paste team made its annual pilgrimage to SXSW. I was producing three days of concerts that year and was dreading the amount of coordination required. So when Paste's tech-savvy co-founder Tim Regan-Porter suggested we all sign-up for a service that would let us text each other in a group, I was intrigued.

The service was called Twitter.

I signed-up for Twitter that day and activated it so that I could send and receive "tweets" as texts. Everyone else on the Paste staff did the same. This would allow one of us to send out a tweet via text (ex: "I need help backstage! Anyone around the venue?") and quickly reach all 10 people on staff.

This is what I expected Twitter to become: a group texting service. Why else would anyone constrain a message to 140 characters, right?

We all know the rest of the story (and had understood how important brevity would be in the Twittersphere, I would not have picked a 15-character username).

But what about that group SMS function that got me to sign-up for Twitter in the first place? Why didn't that stick?

Well, a host of new start-ups are trying to resurrect that service... only they seem a few years late to a party that no one showed up to in the first place.

In 2006 Yahoo! tried its hand at group texting with Mixd, while Twitter, Dodgeball and Zemble were also identified as promising multi-purpose SMS services by Techcrunch. Those services were either shutdown or evolved past the group SMS piece of the business model.

So what makes this the time for companies like GroupMe and Rabbly to emerge?

There's the exclusivity piece of it. All friends and followers are not created equal, so as our social networks expand, something like selective group messaging could be a valuable way to post status-like updates to only a handful of people.

Then there are the teens. I'm no longer a teenage girl, but I could see how this would be helpful in keeping up with a clique. Nielsen reports that the average American teen sends nearly 3,400 text messages a month. This group of consumers also rely less on email than their 18 and over counterparts. Not a bad customer group to go after.

There's also international markets, where SMS usage is generally higher than it is in the US.

Still, with smartphone adoption growing, and phone plans becoming all encompassing (text, voice and data for one flat fee) it could be that the new Facebook Groups or good ol' email will serve the need for the group messaging just fine (at least amongst smartphone users).

Will group SMS be the next It Thing, or is it, like, so 2006?

Discuss below, my Blogosphere friends...

The London startup scene: Party like a rock star?

Too much funding and boozing? Not enough collaboration and execution?

Sounds like criticism reserved for troubled rock stars on the brink of a break-up, but Ben Colclough sees the same problems in the startup scene (specifically in London).

TechCrunch: The London startup scene: Too much funding, boozing and not enough collaboration and execution

Reminds me of a nice analogy drawn out by Shane Snow and referenced by Fred Wilson, which compares a Rock Band to a Tech Start-Up. I agree that the analogy is pretty spot on, except that it does not address what happens "if all goes wrong"... and chances are, it will.

Consider that in 2008, 106,000 new albums were released, but only 64 albums went Gold in 2009; meanwhile, 11,716 venture deals were struck between 2007 and 2009, but there were only 104 IPOs over that same time period (according to Thompson Reuters). Signing with a record label or a VC does not guarantee success, but sales sure will. I agree with Colclough that more time and attention needs to be paid to this piece of entrepreneurship.

Not that it should be all work and no play, though. Take Music Hackday London, which encourages collaboration and networking, but is centered around executing something quickly.

Work hard and have fun, but save the real celebration for later.

Read the full post at TechCrunch

9 Years After 9/11

On September 11, 2001, I was sitting through a calculus class that was too easy for me... and I knew it.

The class was taught in the early morning in a building at the very edge of Emory University's campus; yet I knew I would get an 'A' by the end of the semester and that seemed to matter more than the inconvenience. I was bleary-eyed and bored, measuring my life in its achievements, not in its moments.

That was my first full week of college in Atlanta, when I still felt very far from my home and from my dearest friends. Still, I was beginning to feel settled at Emory. Making new friends had not been as difficult as I thought it would be, and I could quickly overcome the homesickness by calling my family in Maryland.

I don't remember what was taught in class on that September day, yet I remember so many other strange things from the hours that followed: the cartoon drawn on the whiteboard in the entryway to my dorm; the busy signal I heard when I called my father's office near the Pentagon; the cheap candle wax that dripped on to my hand during the evening vigil on the quad; the call I made to my high school crush.

In the years that followed, I have been interested to learn what we -- as Americans -- choose to remember from 9/11. What once provided unity seems to have instead deepened our divisions. I've observed some people manipulate the facts for advantageous reasons, while others have simply dismissed those facts entirely... and I never know how to reconcile the two.

As one of my favorite Emory professors observed, this generation created a "divided America," one engaged in a ferocious struggle for power. Yet for a moment -- nine years ago -- we all shared in a common experience, one marked by confusion, sadness and disbelief. The cheap candles we clung to gave us reason to come together and allowed us to feel less alone on a day of immense tragedy. On that day we did not characterize ourselves by our economic, political or religious beliefs, but shared in our human condition. 9/11 reminded us how fragile our world is.

As I reflect on this September day, there are so many things I want to tell my younger self: take the harder calculus class; call your family every day; tell your crush how you feel; pray for the people you love.

Yet even now I forget those things and still feel like a freshman in the first week of classes. I hardly understand why there is so much hatred in the world and why we make love seem like such a difficult task.

But on this day I also remember that life is a blessing; every day, a blessing. That this is the lesson I take away from so much tragedy seems entirely unfair.