Independent musicians and Google Play Music All Access

If you ask me, I have one of the coolest jobs at Google: to create success stories for independent musicians on Google Play.

From my time as a music critic and band manager, I can tell you that no two musicians are the same, whether it's in the art they create or the ways they want to share that art with the world. Some artists will put their music anywhere to gain exposure with new audiences, while others are more particular about how their music is sold.

There's no right or wrong answer in this brave new digital world, which is why I'm proud of what we've built within the Google Play artist hub. 

Through the artist hub, independent musicians make the decisions about how their music is distributed on Google Play. Since there are no limits to how many albums you can distribute, and no per-album or annual fees, we've seen artists doing all kinds of interesting things with their music, like posting recordings from live shows. Still others, like The Civil Wars, Lindsey Stirling and Kopecky Family Band, have climbed our charts with studio recordings, after distributing through the artist hub.

Many musicians don't realize that iTunes isn't available on Android devices, but Google Play is. With over 900 million activated Android devices out in the world, that's a lot of potential fans for any musician to reach.

With the roll out of the All Access service on Google Play Music, we're giving musicians another option for distributing their music via the artist hub. Just as you can choose how and where your music is sold on Google Play, you choose whether to make your music available on All Access.

When you do, any All Access subscriber can easily add your music to their collection. Imagine your tracks popping up in a personalized radio station, or in a playlist handcrafted by the Google Play editorial team. I've been blown away by how spot on the recommendations are. Opening a Third Eye Blind radio station delivered songs more fitting than what I put on my own mix tape in 1998.

Independent artists can opt-in entire albums or just specific tracks for All Access.

1. Log-in to the artist hub at http://play.google.com/music/publish
2. Click on an album you want to add to All Access
3. Select "Edit Album Details"
4. Review the "All Access Setting"
5. Click "Publish changes"

The best part is that music fans in the US, Europe and Australia will still be able to buy your tracks, too (if you've opted-in to international distribution). Now you have two ways to earn money and find more fans.  

We know the money stuff can get confusing when it comes to streaming, so we've provided transparency and clarity in our Support Center.

At the end of the day, musicians want to create music, and not TPS reports, for a reason. It's our goal to help artists spend less time on the business of their music so they can get back to making it.

Cheers to the next chapter of Google Play.

Caren Explains... How Ticketmaster Plans to Seat You Next to Friends

Yesterday Ticketmaster announced a thoughtful new feature that allows you to see where your friends are sitting at an event... even if you didn't make plans to go to said event with said friends. Ticketmaster relies on Facebook Connect to do this and will reveal that layer of information on top of the venue map before you complete a ticket purchase.

Concerts are an inherently social experience, so this is a no-brainer. I've been to nearly 300 concerts and can't tell you how many times I have run around trying to find friends who I wanted to meet up with at the show. This new feature could end dizzying rounds of text messages suggesting "Meet me at the merch table!"

While the aim is discovery (see which of your friends are at the event) it could also lessen the stress of social coordination. Here is an example of how I normally take charge of group ticket buying when I'm the one in-the-know:

1. Email a group of friends who may be interested in the event.

2. Wait on responses; maybe chase it with one last email before tickets go on sale.

3. Gauge sensitivity to ticket prices (should we sit on the lawn or in actual seats?)

4. Buy tickets for everyone so that we can all sit together.

5. Collect payment from friends, either by PayPal or at the show.

6. Distribute tickets, either by:

- Emailing the ticket PDF (should that option be available)

- Waiting at the gate for friends to come pick up tickets

- Going to the event all together (more coordination required)

In the future, Ticketmaster could lessen that burden. I would love to see some functionality that allows you to hold a block of seats and send your selected Facebook friends a message so they can grab them up if they act immediately. As it is, Ticketmaster will hold a block of seats for you for X-minutes before releasing them. If I could grab six seats, hold them, assign each seat to a friend, message my friends with a link so they could input their credit card information, I'd be a hero amongst friends.

Just as with any check-in or location-based service, there will be some strange social consequences of this "sick" new feature. One positive consequence is that it might help you discover new things about your friends and your shared interests ("Oh, wow, I didn't know Jane likes Wrestlemania, too!").

Yet it may also reveal things your friends didn't intend for you to know ("Jane likes Wrestlemania?"). It could also be disheartening if you realize your friends didn't invite you to an event you were interested in ("Jane KNOWS I like Wrestlemania!").

This is a tradeoff we make as we allow our personal data to be used in more places, and perhaps a reminder that we should be more careful to maintain privacy and anonymity. As our Facebook friendships become looser and the social graph grows, there are inevitable tradeoffs between privacy and problem solving.

I consider how angry my father would be if he bought the family tickets to a Redskins game and found out a brown-noser from the office bought the seats next to ours, proudly proclaiming "I saw you were sitting here on Ticketmaster." Then again, that is why my father isn't on Facebook.

-CK

Caren Explains... Four Mistakes that Sabotage a Cold Call

Whether you're looking for a deal, a job or a date, it can be very daunting to make your pitch, especially if you have to make a cold call to do so.

I receive 5-10 cold calls each day at Songkick and I find that the problem with most of them is not in what the person is asking for, but rather that the pitches are carelessly constructed. Sure, you may have an amazing resume, product or proposal, but if you don't pay attention to the little things you may be sabotaging yourself before you ask for anything.

Here are four things to avoid when making a cold call inquiry.

1) Don't be lazy. If you really want to do business with a company, take the time to figure out which person you should be speaking to. It immediately undermines your pitch if you write "To Whom It May Concern, I'd like to speak to your head of marketing about a great opportunity..."

There are plenty of places to find this kind of personnel information, including:

• Company website (check for links on the company, often titled "About" or "Team")
• LinkedIn (do a company search and see what employees are listed)
• CrunchBase (which lists founders, executives and investors of tech companies)
• News articles on the company (which often quote executives)
• Press releases (which also quote executives or else provide other contact information)

2) Look for a warm introduction. Your pitch will go much further if you are able to get an introduction to the team or person you want to speak to. The person on the receiving end of the inquiry will feel an obligation to reply -- not because of you, but because someone they know has put themselves behind the introduction.

If you know someone who used to work at the company or else someone who has done business with them, that's a great place to start. Otherwise, take a peak on LinkedIn and see what common connections you have to the company.

3) Get the company name right. I can't tell you the number of times I've received an email from someone who wants to work with Songkick where the company name is misspelled (Song Kick) or improperly capitalized (SongKick). This immediately shows sloppiness or indicates that you have not engaged with the product. Worse yet is when both mistakes are made within the same email.

I know I've personally made this mistake when I'm in a rush or typing from my phone, and let me tell you: it is incredibly embarrassing if you care about the person you are contacting. Before you send a pitch, take an extra minute to make sure you've dotted the 'i's and crossed all the 't's.

4) Personalize the inquiry. Too often I receive emails that say "We think we can do big things for your company." What kinds of things? How do I know you didn't just copy-and-paste that?

Show that you have real intent by referencing a recent accomplishment of the company or else citing ways you can really help them.

Did the company just win an award? Congratulate them.

Did the CEO tell stockholders what he or she wants to accomplish this year? Mention what you can do to help.

Don't let this part get buried in your email or run on too long. Instead, keep it short and position it in the opening sentences of your pitch to immediately standout from the crowd.

Get Smart at SXSW: Five tips for surviving the week

Last year I gave you three pieces of advice on SXSX Music before embarking on my first Platinum SXSW experience (Music, Film and Interactive conferences all). With that behind me and nine days of SXSW ahead of me, I give you five more pieces of advice on how to survive SXSW 2011.

1) Bring a phone charger or spare battery with you wherever you go. All of those tweets, check-ins, emails and texts are going to drain your phone so fast you will be running around looking for an electrical outlet before lunchtime. The Convention Center usually has cellphone charging lockers you can use on the upper levels, but also consider bringing a spare battery pack (sorry, iPhone users, that doesn't apply to you) or else carry an extra AC adapter in your bag.

2) Be diligent about your health. Not to sound too much like a mom, but take care of yourself, okay? Go for a run on the awesome Town Lake trails and take some vitamins. With all the beer-swiggin' and hand-shakin' that happens during the week, you are gonna pick up as many unwanted germs as unwanted tchotchkes. So instead of reaching for that mimosa, put some Emergen-C in your water and toast to your health.

3) Get to peddling. Austin is really not a very big town, so this year my friend Monica and I (who are staying a mile outside of downtown) are getting bikes. Cheap, quick and no need to fight for cabs. Plus there are added health benefits (see above) Uber, the private car service I love in SF, is also going to be down in Austin with pedicabs, so put them to work for charity.

4) Create your own parties on the fly. About 20% of your time at SXSW is spent waiting in line for something -- to catch a band, to get some food, to use the bathroom... but when the only reason you're queued up is to get in to a party hosted by a tech company, why not just grab some folks and spill in to the bar next door? Let's be honest, guys: will you really get to meet the founder if you don't know them already? Probably not. It seemed ridiculous last year that people were waiting to get in to a bar for a party when the bar next door was completely empty. Try using Hurricane Party's app to make your own on-the-fly party, or else to tell friends where you're relocating to. And if the Foursquare or Gowalla check-in matters that much to you, guess what? You'll be in close enough proximity to fool the app in to thinking you're there.

5) Create a mobile group to keep in touch. Before you get to Austin, decide which few people you really want to keep up with -- perhaps coworkers so you don't miss networking opportunities, or friends so you can use all the +1s you asked for in your RSVPs. Try Kik (great app which just rolled out group messaging) or GroupMe (uses SMS messages) and hit lots of people at once when issuing only one message.

Wanna meet up in Austin? Find me on Twitter at twitter.com/caren

Texts, Teens and a Tale of Two Twitters: a Second-Go at Group Messaging

In March 2008 the Paste team made its annual pilgrimage to SXSW. I was producing three days of concerts that year and was dreading the amount of coordination required. So when Paste's tech-savvy co-founder Tim Regan-Porter suggested we all sign-up for a service that would let us text each other in a group, I was intrigued.

The service was called Twitter.

I signed-up for Twitter that day and activated it so that I could send and receive "tweets" as texts. Everyone else on the Paste staff did the same. This would allow one of us to send out a tweet via text (ex: "I need help backstage! Anyone around the venue?") and quickly reach all 10 people on staff.

This is what I expected Twitter to become: a group texting service. Why else would anyone constrain a message to 140 characters, right?

We all know the rest of the story (and had understood how important brevity would be in the Twittersphere, I would not have picked a 15-character username).

But what about that group SMS function that got me to sign-up for Twitter in the first place? Why didn't that stick?

Well, a host of new start-ups are trying to resurrect that service... only they seem a few years late to a party that no one showed up to in the first place.

In 2006 Yahoo! tried its hand at group texting with Mixd, while Twitter, Dodgeball and Zemble were also identified as promising multi-purpose SMS services by Techcrunch. Those services were either shutdown or evolved past the group SMS piece of the business model.

So what makes this the time for companies like GroupMe and Rabbly to emerge?

There's the exclusivity piece of it. All friends and followers are not created equal, so as our social networks expand, something like selective group messaging could be a valuable way to post status-like updates to only a handful of people.

Then there are the teens. I'm no longer a teenage girl, but I could see how this would be helpful in keeping up with a clique. Nielsen reports that the average American teen sends nearly 3,400 text messages a month. This group of consumers also rely less on email than their 18 and over counterparts. Not a bad customer group to go after.

There's also international markets, where SMS usage is generally higher than it is in the US.

Still, with smartphone adoption growing, and phone plans becoming all encompassing (text, voice and data for one flat fee) it could be that the new Facebook Groups or good ol' email will serve the need for the group messaging just fine (at least amongst smartphone users).

Will group SMS be the next It Thing, or is it, like, so 2006?

Discuss below, my Blogosphere friends...

Caren Explains Facebook Places and the New Power Play

If you don't compulsively check your tweets or tech news, you might have missed today's announcement about Facebook Places, which will allow you to "check in" to venues (like restaurants, airports and stores) and find friends who "happen to be at the same place at the same time."

Though similar services (like Foursquare and Gowalla) already exist for mobile phones, Facebook's reach and installed base of mobile users makes this a game changer. So does its large and established advertising platform, which should allow businesses to quickly send coupons, deals and messaging to customers.

It also means that over-sharing is only going to get worse (and more socially acceptable).

There are a handful of glaring concerns about Facebook Places: locational privacy, for one. Protection is another -- of data, identity and property (Please Rob Me anyone?). And the poor Hollywood screenwriters! Plots reliant on romantic, serendipitous run-ins will soon seem even less realistic!

Yet my biggest concern? Being constantly connected.

Yes, it's at geolocating times like this that I am reminded of a brilliant piece that Tom Chiarella wrote for Esquire in 2007. He's on to something, kids, now more than ever...

"The New Power Play."

By Tom Chiarella

Inaccessibility

There's this guy. Let's call him Bill. He's a star. He's bankable. And you can't get to him. Bill has no agent. He has no publicist. No office. You call a number, leave a message, and, if he's interested, he'll call you back. Otherwise, the answer is no.

This is the way of the future....

Read More

Caren Explains Why Bishops are Unplugging their iPods for Lent

Last year during Lent I gave up Facebook, with the stipulation that I could only log-in if I needed to respond to an urgent message (in which case I received a notification to my Gmail account).

It seems like a silly sacrifice, but quitting it for a month was not easy, given how much communication happens across Facebook's platforms. In going through this period of Easter preparation, though, I realized how much Facebook had been detracting from my offline life.

First (and most obviously) during Lent, I found myself spending less idle time online, and instead put that time towards other activities. Second (and more importantly), giving up Facebook forced me to be deliberate about my communication with friends and family. Instead of passively maintaining relationships (i.e. knowing what someone was doing based on their status updates or photos) I had to seek people out and inquire about their well-being... as any friend or relative should.

This year bishops from the Church of England have asked something similar, but more drastic, of the Christian community: give up technology, even for just a day. They also encouraged a "Go Green for Lent" plan which you can read about here.

Most often I hear of people giving up chocolate or swearing or fried food for Lent. But as the Bishop of Oxford explained, "Giving up chocolate is a symbol of that but giving up technology is a more serious way of looking at the issues that face us as a global community.... We have galloped forward so fast, maybe we have out-run our global responsibility in [our own consumption of technology]."

Within this statement I see room for a counter-argument, though: without technology it would be difficult to connect with that global community.

What do you think, Blogosphere: is our current level of technology consumption necessary or detrimental?

Caren Explains Evangelism, Idolatry and the Unveiling of the iPad

This week's edition of The Economist features a cover story on "The Book of Jobs" and how the iPad stands to revolutionize three industries at once.

Perhaps it's because I read a lot of tech blogs, or because I hang out with the "Tech Tribe" at HBS, but the excitement leading up to the iPad's unveiling seemed a bit irrational, not to mention sacrilegious.

'At last,' TechCrunch wrote in a headline, with an implicit sigh of relief, while NPR observed this is the 'Most excitement about a tablet since Moses came back down with the 10 Commandments." The Economist noticed this fervor, too, describing it as "verging at times on religious hysteria."

The fact that so much attention has been given to one product is strange in and of itself, yet not surprising, given the cult-like collection of brand evangelists that Jobs and Co. have attracted over the years. It's a tough marketing and operational challenge to go mainstream without isolating hard-core users, but Apple has done well at it -- something surely considered when Apple was named "Brand of the Decade" by AdWeek.

That's what makes the negative reception of the iPad so interesting. To many of its biggest fans, Apple's iPad is a let down. TechCrunch's new iPad vs. A Rock post illustrates the disappointment quite effectively, while The New York Times notes, "To its instant critics, [the iPad] was little more than an oversize iPod Touch." And then there are the Twitter feeds flooded with maxi-iPad jokes....

The Economist does not touch on this criticism, and mentions only Apple's successes, furthering the idea that Jobs can do no wrong. But what the disappointment around the iPad indicates to me is that some of the cult members have snapped out of their daze and are starting to think for themselves. That's a good thing.

Jobs as Jesus?

At Cyberposium 15 a mobile panelist made a comment that stuck with me. "I'd rather design for [devices that aren't the iPhone]: there's 30% less cost and one-tenth the aggravation of developing an iPhone app, because you don't need the holy water of Steve Jobs sprinkled on it."

Fortune has rounded up a number of images of Jobs portrayed as a Christ-like figure. It's not hard to understand why these exist. As The Economist notes, "Mr Jobs’s record suggests that when he blesses a market, it takes off." But as the music industry knows all too well, what Apple does today can have longterm implications for the many industries it touches -- implications we might not like or immediately understand.

Steve Jobs is not God, and likening him to such is dangerous. Mortals make mistakes (like the Lisa?) and we can learn a lot from those mistakes. Without critique or questions of Jobs' and Apple's limitations, though, we risk being blindly led in whatever direction Apple chooses.

Caren Explains the Link between E-Ink and ZINK

Since the school year started I've had the opportunity to learn from a number of CEOs and executives, all hailing from different industries and countries. Yesterday it was Jeff Hicks, CEO of one of my favorite agencies, Crispin Porter + Bogusky; today it was Wendy Caswell, CEO of ZINK Imaging, a company that is pursuing a vision of "digital printing, now magically simple."


Polariod PoGo Instant Digital Camera, utilizing ZINK paper + tech

This is the second digital ink case study I've read this month, the first being one about E-Ink Corporation, the electronic paper manufacturer that makes the Kindle come alive.

Though we don't get to hear from case protagonists or guest speakers every day, I do find their occassional insights to be a good dose of reality when thrown into the b-school setting. [That's what I think is missing in your argument against live speakers @rafaelcorrales]. It's a reminder that you don't know what you don't know -- for better or worse.

Former E-Ink CEO Jim Iuliano spoke during one of my classes in September, and some of his comments and insights were echoed today by Caswell (and are applicable to many innovative, tech-driven ventures). First, that learning happens in the market, not the labs. The second is an extension of that thought. As Iuliano explained, "Perfection is not worth waiting for."

This go-to-market strategy certainly carries significant risk and requires that business partners are willing to go along for the ride. For these reasons, it's not surprising that the MBA classroom can be very critical of such a strategy, arguing that a company should thoroughly plot its market strategy, or perfect the technology, before launching -- and maybe that's true. But to hear both of these experienced leaders advocate a 'get-in-there-and-learn-as-you-go' strategy (or "stick with it and chunk it up," as Caswell said) warrants more consideration, especially in markets that have yet to be developed.

Is it better to shoot for the moon, or footrace to the top?

Cars to power hotel electricity

The Four Seasons Hotel doesn't cut corners when it comes to customer service, so it seems fitting that it should be on the forefront of innovative services, too. Today the operator of luxury hotels and resorts announced plans to capture electricity from cars (via wtop.com)

WASHINGTON - The Four Seasons Hotel plans to generate electricity from kinetic energy captured from cars driving on its driveway.

"The device we're testing is like a mini speed bump. It's maybe 2 inches off the ground," says Meetesh Patel, chief executive officer of Burtonsville-based New Energy Technologies.

"We're creating a completely new technology that is capturing electricity from cars that are already moving on the road," Patel says...

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Cloud computing: will it breed pack(et) rats?

I have a confession to make: my Gmail inbox just hit 1,000 unread messages. Yup... 1-0-0-0.

Though many friends and colleagues -- namely @godlovesjacob and @jrdwlls -- have tried to encourage me toward Inbox Zero, 1,000 unread emails are too daunting to deal with; consequently, I keep letting the problem get worse.

My lack of email discipline was a problem when I worked at Paste and was restricted to a mailbox disk quota limit, especially because I had a lot of file attachments stored. But it did teach me some email discipline. With Gmail, though, I have a long ways to go before I hit that 7357mb limit...

Why not just delete these unread messages? you ask.

Good question -- maybe I'll need to reference them some day in the future, or intend to read them later?

When I think of my inbox I think of my old neighbors, who used to park their cars in the street because their garage was full of boxes. These people were pack rats who liked to hold on to "stuff" -- be it memorabilia, magazines or, I don't know, notebooks from 5th grade science class that may come in handy some day.

I was considering these things this morning when I saw this ad pop up on Tech Crunch:



It struck me that the very selling point of Google Apps and other cloud-based services might be a bad thing in that it encourages people to store all they need, or moreover, want to save.

Will this create a breed of "pack(et) rats" who never learn how to clean up their email, but rather put it in storage?

Now granted, there is consequence to such seemingly unlimited storage. The cost may be a utility-like payment stream, or a flat rental fee, or having to subject yourself to Google Ads. But I wonder how many companies or individuals will have enough discipline in the early stages of their SaaS usage to sort and purge information appropriately (clearly I don't).

"Your Inbox is Full" error: good thing or bad thing?

Caren Explains the Hampster Dance

Today I had a catchy little tune pop into my head, one I hadn't heard in years. It was accompanied by visions of dancing -- dancing that goes like this...

What other websites from the Web's earlier days will we later remember with nostalgia?

Tech Crunch Explains Apple iPhone 3.0

Apple Opens Up More Ways To Get Paid On The iPhone, Adds Key New Features. Apps Hit 800 Million Downloads.

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800 million!? Amazing. I am most fascinated by the new market the Application store has created for entrepreneurship. Take my friend, Brian Gorby, for example.

I wish I'd been the first person to think up a Rock-Paper-Scissors iPhone application... I'd be rolling in it... speaking of which, I was disturbed to recently learn that some people call it "Paper-Rock-Scissors"... why? It doesn't flow off the tongue nearly as well as R-P-S... oh well, to each their own...

Zuckerberg Explains Who Owns User Data On Facebook

Big Brother or big business?

If Facebook is going to take my info forever, at least it could let me declare myself "In a Relationship" with my iPod...

Zuckerberg On Who Owns User Data On Facebook: It's Complicated

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Caren Explains: Life as a Simpsons Avatar

In college I was kicked out of my Visual Culture class by my professor because I had never seen a full episode of The Simpsons.

"Are you American?!" he asked, completely flabbergasted.
"Yes."
"Are you Amish?"
"No."
"Get out of my class," he snarled. "Don't come back until you've watched an episode."

I thought he was kidding, until the guy next to me whispered, "I think you should go now...."

I still loved that professor, and I'll probably see The Simpsons Movie regardless of my lack of Simpsons knowledge, especially since I've now worked myself into the movie using the Create Your Simpsons Avatar tool.

What is an "avatar"?

According to Wikipedia: "An avatar (abbreviations include AV, ava, avie, avy, avi, avvie, and avvy) is an Internet user's representation of himself or herself, whether in the form of a three-dimensional model used in computer games,[1] a two-dimensional icon (picture) used on Internet forums and other communities,[2][3] or a text construct found on early systems such as MUDs."

So here's what I'd look like in Springfield:

As you can see, I am wearing many of my signature styles... red Gianni Bini shoes, Aviator sunglasses, jeans... my t-shirt even has a rubber duck on it... I'd probably hang out at Moe's a lot... not too bad, Simpsons Avatar tool.

You can make yourself or anyone else you know into a character, too, at SimpsonsMovie.com... brilliant marketing, brilliant fun...