Tuesday, October 26, 2010

Texts, Teens and a Tale of Two Twitters: a Second-Go at Group Messaging



In March 2008 the Paste team made its annual pilgrimage to SXSW. I was producing three days of concerts that year and was dreading the amount of coordination required. So when Paste's tech-savvy co-founder Tim Regan-Porter suggested we all sign-up for a service that would let us text each other in a group, I was intrigued.

The service was called Twitter.

I signed-up for Twitter that day and activated it so that I could send and receive "tweets" as texts. Everyone else on the Paste staff did the same. This would allow one of us to send out a tweet via text (ex: "I need help backstage! Anyone around the venue?") and quickly reach all 10 people on staff.

This is what I expected Twitter to become: a group texting service. Why else would anyone constrain a message to 140 characters, right?

We all know the rest of the story (and had understood how important brevity would be in the Twittersphere, I would not have picked a 15-character username).

But what about that group SMS function that got me to sign-up for Twitter in the first place? Why didn't that stick?

Well, a host of new start-ups are trying to resurrect that service... only they seem a few years late to a party that no one showed up to in the first place.

In 2006 Yahoo! tried its hand at group texting with Mixd, while Twitter, Dodgeball and Zemble were also identified as promising multi-purpose SMS services by Techcrunch. Those services were either shutdown or evolved past the group SMS piece of the business model.

So what makes this the time for companies like GroupMe and Rabbly to emerge?

There's the exclusivity piece of it. All friends and followers are not created equal, so as our social networks expand, something like selective group messaging could be a valuable way to post status-like updates to only a handful of people.

Then there are the teens. I'm no longer a teenage girl, but I could see how this would be helpful in keeping up with a clique. Nielsen reports that the average American teen sends nearly 3,400 text messages a month. This group of consumers also rely less on email than their 18 and over counterparts. Not a bad customer group to go after.

There's also international markets, where SMS usage is generally higher than it is in the US.

Still, with smartphone adoption growing, and phone plans becoming all encompassing (text, voice and data for one flat fee) it could be that the new Facebook Groups or good ol' email will serve the need for the group messaging just fine (at least amongst smartphone users).

Will group SMS be the next It Thing, or is it, like, so 2006?

Discuss below, my Blogosphere friends...

Thursday, September 23, 2010

The London startup scene: Party like a rock star?

Too much funding and boozing? Not enough collaboration and execution?

Sounds like criticism reserved for troubled rock stars on the brink of a break-up, but Ben Colclough sees the same problems in the startup scene (specifically in London).
TechCrunch: The London startup scene: Too much funding, boozing and not enough collaboration and execution
Reminds me of a nice analogy drawn out by Shane Snow and referenced by Fred Wilson, which compares a Rock Band to a Tech Start-Up. I agree that the analogy is pretty spot on, except that it does not address what happens "if all goes wrong"... and chances are, it will.

Consider that in 2008, 106,000 new albums were released, but only 64 albums went Gold in 2009; meanwhile, 11,716 venture deals were struck between 2007 and 2009, but there were only 104 IPOs over that same time period (according to Thompson Reuters). Signing with a record label or a VC does not guarantee success, but sales sure will. I agree with Colclough that more time and attention needs to be paid to this piece of entrepreneurship.

Not that it should be all work and no play, though. Take Music Hackday London, which encourages collaboration and networking, but is centered around executing something quickly.

Work hard and have fun, but save the real celebration for later.

Read the full post at TechCrunch

Saturday, September 11, 2010

9 Years After 9/11

On September 11, 2001, I was sitting through a calculus class that was too easy for me... and I knew it.

The class was taught in the early morning in a building at the very edge of Emory University's campus; yet I knew I would get an 'A' by the end of the semester and that seemed to matter more than the inconvenience. I was bleary-eyed and bored, measuring my life in its achievements, not in its moments.

That was my first full week of college in Atlanta, when I still felt very far from my home and from my dearest friends. Still, I was beginning to feel settled at Emory. Making new friends had not been as difficult as I thought it would be, and I could quickly overcome the homesickness by calling my family in Maryland.

I don't remember what was taught in class on that September day, yet I remember so many other strange things from the hours that followed: the cartoon drawn on the whiteboard in the entryway to my dorm; the busy signal I heard when I called my father's office near the Pentagon; the cheap candle wax that dripped on to my hand during the evening vigil on the quad; the call I made to my high school crush.

In the years that followed, I have been interested to learn what we -- as Americans -- choose to remember from 9/11. What once provided unity seems to have instead deepened our divisions. I've observed some people manipulate the facts for advantageous reasons, while others have simply dismissed those facts entirely... and I never know how to reconcile the two.

As one of my favorite Emory professors observed, this generation created a "divided America," one engaged in a ferocious struggle for power. Yet for a moment -- nine years ago -- we all shared in a common experience, one marked by confusion, sadness and disbelief. The cheap candles we clung to gave us reason to come together and allowed us to feel less alone on a day of immense tragedy. On that day we did not characterize ourselves by our economic, political or religious beliefs, but shared in our human condition. 9/11 reminded us how fragile our world is.

As I reflect on this September day, there are so many things I want to tell my younger self: take the harder calculus class; call your family every day; tell your crush how you feel; pray for the people you love.

Yet even now I forget those things and still feel like a freshman in the first week of classes. I hardly understand why there is so much hatred in the world and why we make love seem like such a difficult task.

But on this day I also remember that life is a blessing; every day, a blessing. That this is the lesson I take away from so much tragedy seems entirely unfair.

Thursday, August 19, 2010

Caren Explains Facebook Places and the New Power Play


If you don't compulsively check your tweets or tech news, you might have missed today's announcement about
Facebook Places, which will allow you to "check in" to venues (like restaurants, airports and stores) and find friends who "happen to be at the same place at the same time."

Though similar services (like Foursquare and Gowalla) already exist for mobile phones, Facebook's reach and installed base of mobile users makes this a game changer. So does its large and established advertising platform, which should allow businesses to quickly send coupons, deals and messaging to customers.

It also means that over-sharing is only going to get worse (and more socially acceptable).

There are a handful of glaring concerns about Facebook Places: locational privacy, for one. Protection is another -- of data, identity and property (Please Rob Me anyone?). And the poor Hollywood screenwriters! Plots reliant on romantic, serendipitous run-ins will soon seem even less realistic!

Yet my biggest concern? Being constantly connected.

Yes, it's at geolocating times like this that I am reminded of a brilliant piece that Tom Chiarella wrote for Esquire in 2007. He's on to something, kids, now more than ever...

"The New Power Play."

By Tom Chiarella

Inaccessibility

There's this guy. Let's call him Bill. He's a star. He's bankable. And you can't get to him. Bill has no agent. He has no publicist. No office. You call a number, leave a message, and, if he's interested, he'll call you back. Otherwise, the answer is no.

This is the way of the future....

Read More

Wednesday, June 30, 2010

TLATW Take a Bad Song and Make it Better

Unless you were living under a rock in 2005, you've probably heard the song "Brighter than Sunshine" by Aqualung. It broke the Top 40, got lots of radio play and and was used in a number of movies, tv shows and commercials.

I like Aqualung, aka Matt Hales, and had a lovely time at his concert... but I don't like his hit single for one simple reason: it does not sound brighter than sunshine... it is slow, heavy and mournful instead of celebratory. If you are in love, you should want to shout, shout, shout it out!

Alternative Apparel is providing the chance for the song to be reincarnated, though, with its new Unsigned Artist competition. Musicians upload their versions of the song and compete for your attention.

One of those entries is from The Lighthouse and the Whaler and it actually sounds bright and sunny (xylophone FTW). This five-piece is pretty dang creative... just listen for yourself... and if you like it, click "Vote" on the bottom of the player [no registration necessary], or share it on your own social network.