I love Coke, but sometimes, you gotta know when to stop...
If Diet Coke isn't good enough for your calorie-conscious diet, you're in luck -- enter Enviga, the new carbonated calorie-buster that speeds up your metabolism and claims to be the "negative calorie" drink. Enviga uses a blend of green-tea extracts known for boosting metabolism called Epigallocatechin gallate (EGCG) -- two times that of competing brands!
Are we really that screwed up in the head that we need a negative calorie drink??
Here's what I'm thinking for an ad campaign...
Active, pretty people... climbing rocks near a waterfall... friendly voiceover explains the drink... lots of laughing, bare stomachs showing off the negative calorie impact. Lots of product placement -- maybe they grab the drink out of trees as if it fruit?
Then a friendly health reminder: "Enviga is not for everyone. Symptoms may include rapid weight loss, heart failure, high blood pressure, Dysentery, Type II Diabetes, sores, caffeine headaches, spontaneous combustion and increased irritability. Enviga should not be taken as a meal replacement or if you are pregnant or nursing. Ask your doctor before you drink Enviga."
http://adage.com/article?article_id=112448
Hi, I'm Caren Kelleher and this is a blog about music, media, business and interesting ideas.
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